Brand Identity Design for Maison Noire Studio

Concept case study for Maison Noire Studio, a fictional creative studio with a bold, refined aesthetic rooted in contrast and minimalism.

The challenge: Design a brand identity that feels both artistic and professional. Maison Noire needed to project creative authority without being pretentious, appealing to high-end clients in fashion, art, and design.

Primary logo and secondary mark built around strong typographic contrast

Business card design with a tactile, premium feel (dark palette, minimal layout, deliberate use of white space)

A visual language that balances boldness with restraint

My approach: I used AI tools (ChatGPT, Claude) to research positioning strategies for creative studios and refine the brand narrative. All visual design was executed in Figma and Photoshop. The core idea: "noir" isn't just a color, it's an attitude. Every element, from card stock choice to letter spacing, reinforces that identity.

Tools: Figma, Photoshop, Canva Pro, ChatGPT, Claude AI