For this project, I was tasked with developing the content for the launch of a social media page for a product that had been launched in South Africa. After analysis and research, It was decided that the best way to launch this product and create buzz was through competition.

This competition was launched specifically on the Instagram page and hype was built around Instagram stories. The goal of this campaign was general awareness in the South African market.

With this competition, there was great engagement from an Instagram page that did not even have any subscribers. The hype and engagement led to many people entering, where the final competition winners were announced.