I directed and produced this video for Puma to launch their new collection with the world’s most commercially successful artist, Romero Britto. 

I handled everything from pre-production through production for Puma, working off of their creative brief details to bring this project to life in a way that both represented the vibrancy of Britto’s art, while staying true to the Puma Streetwear brand. 

The creative team over at Puma reached out to me two weeks prior to the launch of their Britto clothing and shoe line to direct the marketing campaign for them. The goal was to create both a visually stunning commercial as well as to capture photography that was product-focused first. The video was to be for social media purpose, as they were planning on ad-spend and pushing the content heavily online via their social channels (specifically Instagram and Youtube). So within two weeks, I assembled a crew of about 10-15 people, scouted locations around Miami in coordination with both the Puma and Britto teams, cast two models to lead the campaign, and planned out all of the creative and logistics to fit within one full day of filming.

The idea was to film content that would pop off the screen in a way that would help Puma’s business sales and overall demand for the clothing line they were launching. In order to do this, I scouted locations that highlighted Miami’s colorful environment and art deco themes, while focusing on the products Puma was releasing. We really filmed with the editing process in mind here so that the end result would be a video that truly drove sales back to Puma.