G1G Travel Insurance App
Ahmed Rehman
Effortless travel coverage at your fingertips!
G1G is your trusted one-stop shop for all your travel insurance needs. Whether that means picking the right plan, finding the best hospital or doctor in your area, or helping you file a claim, we are there for you every step of the way so you may travel worry-free.
Knowing that every journey is unique in its own way, G1G is constantly exploring new ways to connect our diverse customer base of world travelers, immigrants, green card holders, international students, foreign nationals, and expats, with custom-tailored plans to their specific travel needs.
My Role
As a senior UI/UX designer in Convo, I played the role of lead designer for G1G travel Insurance. I collaborated with Product Director Usman Javaid, Product Manager Abdul Munem, Product Analyst Raja Nofil, and humble CEO of G1G Travel Insurance, Zubair Jeewanjee
The task was to design a mobile app for their services that would be entertaining to use, allowing users to purchase insurance policies and edit them on the go. More over the application would also act as center for any sort of emergencies for quick actions for the client.
Problem
In this case study, we're going to explore some interesting issues we came across during our UI and UX study of G1G's existing web platform. G1G's internal team was actually working on a brand-new web-based application at the same time. They approached us with a request to take their fresh design as a wireframe and give it a visual and performance boost.
Bulky Design
The design aesthetics lack consistency, resulting in a visual experience that felt disconnected and overpowering. This introduced inconsistencies and hindered the user experience when navigating between screens and following the flow.
Confusing Flows
The lack of navigation paths made it difficult for customers to locate the desired options they were seeking. The absence of clear signposts and logical progression hindered users' ability to make informed choices. Consequently, customers often found themselves lost within the application.
Scalability
G1G's current and past designs clearly identified the lack of a design system. The absence of a well-defined component and design system discourages users from adopting new updates.
Identifying and defining these problems sets the stage, and now it's my turn to take action and find effective solutions.
Goal
A delightful, consistent consumer experience
To ensure a proper design system is in place to reduce technical debt, and give our consumers a better, consistent experience.
Defined journeys
The design must exhibit exceptional clarity, enabling users to seamlessly navigate through different flows easily.
Operational efficiency
To optimize internal operations, we will build custom design components, which will help G1G overall services and features feel consistent
Read the complete design process to the finished design at
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Posted Aug 20, 2023
The task was to design a mobile app for their services that would be entertaining to use, allowing users to purchase insurance policies and edit them on the go.
