Capsule Collection: Hues of Ocean Blue

Tenaj Rolle

Fashion Designer
Product Designer
Adobe Illustrator
Procreate
SHEIN

Project Overview: Summer 2023 Collection - Hue

A celebration of the endless beauty and depth of the bahamian ocean. This collection captures the essence of summer by blending the serene and dynamic shades of blue and yellow. From the sandy seashore, to the ocean’s deep, mysterious depths
every piece in this collection is designed to be worn during the hottest summers. My goal was to create a simple yet versatile capsule collection with pieces that seamlessly transition from day to night. Each look is designed to be dressed up or down, depending on the occasion, offering maximum flexibility for the modern wardrobe.
Recognizing the importance of comfort during the summer months, we selected cotton as the primary fabric for its breathable, lightweight qualities, ensuring each garment feels as good as it looks.

Market Research

Before starting the design process, I conducted thorough market research to align the collection with current trends seen on the Shein website and styles being worn by the seasons IT girls. To address the growing demand, I also gathered insights from fashion shows, consumer surveys, and trend reports, ensuring my designs reflect ed market needs and aligned with the SheinX brand's vision.

Mood Board

The mood board for the Summer 2023 collection visually captures inspiration from different islands in my home country , The Bahamas. Which is arguably the hottest fashion destination on the planet.
The board also includes textures such as smooth, flowing fabrics reminiscent of water and more structured materials symbolizing the ocean's strength. Together, these elements set the tone for a collection that is both calming and invigorating.

Technical Sketching

In the technical sketching phase, each design was meticulously drafted to capture the theme of loose ruffles and hues of the ocean. The sketches focused on creating garments that flow naturally with the body, much like water. Special attention was given to the cuts, drapes, and layers to ensure that the final pieces would be both aesthetically pleasing and functional. The designs incorporate innovative techniques such as wave-like patterns to enhance the oceanic theme.

Color Palette

The color palette is the heart of the Summer 2023 collection, featuring a spectrum of ocean-inspired blues. It ranges from the lightest shades of aqua and seafoam to deep navy and indigo. These hues are complemented by subtle accents of white, reminiscent of sea foam, and sandy beige, adding warmth and contrast. This carefully curated palette ensures that each piece in the collection harmonizes with the others, creating a cohesive and striking visual narrative.

Final Manufactured Results

The final manufactured pieces of the Summer 2023 collection are a true testament to the theme of oceanic beauty.
Look #1
Look #1
The versatile designs, made from breathable cotton, allow each piece to be worn with ease throughout the summer, whether dressing up for an evening event or enjoying a casual daytime outing.
The quality craftsmanship ensures that the pieces not only capture the essence of the ocean but also meet the high standards of durability and comfort. This collection is designed to make a statement, offering wearers a piece of the ocean’s elegance and power in their summer wardrobe.
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