A client with Croatian roots, residing in the Netherlands for many years, wanted to create an e-commerce platform to promote and sell Croatian fashion designs across Europe.

Users of online fashion stores often face frustrations related to poor platform navigation, unintuitive platforms with filters that are difficult to use, and low-quality images with unclear product information and descriptions.

To address these issues and create an online store, the client chose to use Shopify and one of its free pre-defined templates. This choice imposed certain design limitations on the online store.