Type-Based Logo Design + Visual Identity for Lazy Frank’s Pizza





Lazy Frank’s: a family-owned pizza joint based in Miami. I created their one-of-a-kind logo from scratch, curated their complete visual identity, and designed a dope new pizza box! I chose a red, yellow, & green color palette inspired by their Italian heritage, and customized the funky, organic logo from multiple unique typefaces.

Type-based Logo Design + Visual Identity for Lazy Frank’s

Type-based Logo Design + Visual Identity for Lazy Frank’s

Lazy Frank’s: a family-owned pizza joint based in Miami. I created their one-of-a-kind logo, curated their visual identity, and designed a dope new pizza box!