2023 Mini Brands

A quick passion project I worked on this year, inspired by the TV show Yellowjackets. While You Were Streaming is a VHS Rental store that also serves as the lesbian community hub for its small midwestern town. I designed their memorable pictorial logo in a retro style as well as some lowkey social media templates, incorporating the color palette and typographic hierarchy I'd recommend for their unique blend of business interests. I was going for a Y2K vibe with a little bit of mystery behind it, and the 3D logo would make such a great sticker -- easy merch for profit-padding!

I was commissioned by a friend to create a visual identity for his friend's hemp brand, 'Wild Orchard.' This project offered a unique opportunity to create a new visual identity for a young entrepreneur, contributing to the brand's growth and success. Throughout this project, I focused on developing a cohesive, organic, and minimalist visual identity, incorporating product and packaging mockups to showcase the brand's potential. The apple iconography features an intricate halftone detailing, adding a distinctive and memorable touch to the brand's image.

I have been working with my client, Annistasia, on bringing her ethereal brand to life. While the project isn’t fully complete yet (we are still tweaking the labels), I just had to share some of what we’ve created. Turning Botticelli’s Birth of Venus into a mystical brandmark for my dream client was NOT on the 2023 bingo card but I’m so glad things came together

Puff Puff Pass offers convenience and reliability so you can trust in your purchase while enjoying the convenience of having it delivered right to your doorstep. For this passion project, I designed a unique brand logo along with a full visual identity design. I also took the opportunity to create screen mocks of my direction for their Mobile App, the crux of their business.

Coffee bean packaging mockup from an in-progress client project.