Geo Travels | Social Media Strategy + Creative Direction

Geo Travels and Tours is a boutique travel agency with offices in Lagos and Dubai. I was reached out to by the Managing Director to lead the Social Media Team with a new/fresh direction on growing the page to reach potential customers and organize content for the website (in progress).

Before the project kicked off, I outlined the strategy to be implemented, the audience persona as well as a competitive analysis for the brand.

I was also in charge of three (3) other social media managers that were running the page and sourcing for content and creatives to be used digitally.