Built with Kajabi
Kajabi Website Improvements & Strategic Redesign
Serge Herasymchuk
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Posted Feb 9, 2026
Strategic Kajabi implementation focused on site structure, offering clarity, user flow, and automations - based on a full website audit.
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Timeline
Dec 15, 2025 - Jan 3, 2026
Clients
Coaching Instruments
Kajabi Website Implementation & Strategic Improvements
Project Overview
After completing a full Kajabi website audit, the next step was implementation. The goal of this phase was not visual redesign, but turning strategy into a working, conversion-focused system inside Kajabi.
What We Implemented
Website Structure
Improved section hierarchy and readability across key pages
Reworked layouts to make content easier to scan
Clarified CTAs and next steps on each page
Added supporting visuals where structure needed reinforcement
Offers & User Journey
Rebuilt offer hierarchy with clear “Start Here → Next Step” logic
Simplified course, bundle, and coaching presentation
Highlighted bundle savings and primary offers
Reduced friction in checkout by separating lead magnets from paid offers
Updated Offers
Updated Offers
Updated Offers
Kajabi Automations
Created custom Thank You pages with clear next steps
Added purchase tags for segmentation and analytics
Set up access logic for bundled and included products
Built short onboarding email sequences per offer
Added upsells between related products
Final Result
A structured, conversion-focused Kajabi ecosystem where:
Users immediately understand where to start
Offers feel connected, not overwhelming
Automations support the full customer journey