We held a series of workshops with the client to "crystallize" the unique value proposition: proving meditation’s efficacy through science. By analyzing existing wellness solutions, we identified that most failed to provide "hard" proof of success. We countered this by placing the physiological results at the heart of the UX. For the visual identity, we chose a light, mint-green palette and a soft aesthetic. This choice was strategic, intended to lower the user's stress levels from the moment the app is opened, supporting the overall goal of the product.