UI UX design. Brownee. SaaS for corporate sustainability

Brownee is a comprehensive B2B platform designed for companies committed to sustainable energy and global ESG (Environmental, Social, and Governance) standards. Many organizations struggle to translate vague sustainability goals into actionable strategies. Our task was to design an end-to-end digital ecosystem that assesses a company's current state, suggests high-impact tasks, and tracks real-time progress. We turned complex global objectives into a clear, gamified management tool where every business decision is reflected in a specialized "Brownee Score," providing stakeholders with absolute transparency regarding their ecological and social impact.

Product Discovery, Branding Expansion, UX/UI Design, Interactive Prototyping

The primary challenge for Brownee was overcoming the "intent-action gap" in corporate sustainability. Companies often have goals but lack the tools to implement them effectively. We designed a dual-layered experience that begins with a deep Initial Assessment, mapping company data against Global Goals. This transitions into a dynamic web application where abstract recommendations become concrete tasks. By integrating a curated marketplace of verified vendors directly into the task management flow, we removed the friction of execution. This allows decision-makers to not only see what needs to change but also immediately find the right partners to perform the work.

We developed a sophisticated web ecosystem that included:

A multi-stage Initial Assessment tool for setting baseline ESG goals and strategies.

A personalized recommendation engine that prioritizes tasks based on impact and effort.

The Brownee Score visualization using a three-ring system for E, S, and G components.

An integrated Vendor Marketplace for connecting companies with verified sustainability executors.

Collaborative task tracking features allowing teams to update progress and verify completions.

The project kicked off with a Discovery phase aimed at refining the Unique Value Proposition and deep-diving into user needs. A significant part of our work involved the brand's visual evolution. The client arrived with an existing style that lacked the depth needed for a complex interface. We expanded this identity into a full design system that felt premium and trustworthy while remaining complementary to their original materials. Our focus was on creating high-fidelity wireframes that prioritized data clarity, ensuring that even the most complex ESG reports were easy to interpret at a glance for any stakeholder.

We took the client's initial brand elements and transformed them into a scalable component library. This process involved defining a color-coded logic for the different ESG sectors and creating a visual language that balanced professional corporate reporting with modern, interactive aesthetics. This system ensured that as the platform grew and added new features or goal categories, the interface would remain consistent and easy to maintain from a development perspective.

To ensure the product's market fit, we developed high-fidelity clickable prototypes for focus-group testing. This stage was crucial for validating the "Apple Fitness" style ring visualization for the Brownee Score. The prototypes were presented to potential clients and stakeholders, achieving a 98% approval rating. This feedback allowed us to fine-tune the information architecture and navigation before the final handoff, ensuring that the finished product met the exact expectations of its professional user base.

The Brownee platform successfully shifted the conversation from "why" to "how" in sustainable energy management. By making performance visible and actionable, we created a tool that directly influences corporate behavior. Results of our design work included:

High user confidence in the platform's data visualization, verified by 98% positive focus group feedback.

Improved operational efficiency for companies transitioning from assessment to task execution.

A scalable business model where the vendor marketplace is seamlessly integrated into the user's daily workflow.