The perfume industry is flooded with impersonal and artificial products from so-called "reputable" brands. Lavine aims to break this mould by creating fragrances using natural flower essences.

My mission was to showcase how Lavine redefines the fragrance landscape. I designed Lavine’s visual identity from the ground up, capturing the brand’s core essence and applying it across all touchpoints, including the logo and marketing materials.

Brand Strategy

Identity Design

Messaging

Signage

Packaging Design

Creating a sustainable future for Propd required reconnecting the brand with its target audience and ensuring continued expansion in the housing market.

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