Brand identity for INNO100, a

Brand identity for INNO100, a flagship innovation store in Shenzhen.

The logo, typography, pattern, colors and imagery all build on the same idea: the meeting point of nature and technology. Waves become circuit lines, organic tones meet electric gradients, and the diagonal compositions give the brand a sense of forward motion.

The result is a consistent and recognizable identity designed to make the business feel established, distinctive and trustworthy.