[E-commerce] Olympikus

During this project, I focused on improving the user experience (UX/UI) for mobile and desktop devices, using research from the Baymard Institute and analytics tools such as Hotjar, Google Analytics and Microsoft Clarity to gain insights and analyze real-time data. Based on this information, I developed iterative prototypes to optimize the experience.

I made significant improvements to the website, including the redesign of the homepage and the checkout experience. One of the important changes was the implementation of a FAQ at checkout, after identifying, based on research and user feedback, difficulties in understanding discounts and the absence of this section on the Olympikus website.