[E-commerce] Kazzas Landing Page

During this project, I focused on improving the user experience (UX/UI) for mobile and desktop devices, using research from the Baymard Institute and analytics tools such as Hotjar, Google Analytics and Microsoft Clarity to gain insights and analyze real-time data. Based on this information, I developed iterative prototypes to optimize the experience.

I made significant improvements to the 'Arena Kazzas Itaquera' landing page, with a redesign that improved the display and organization of information, data and images. I identified opportunities to optimize the user experience, improving usability and making the presentation of information clearer and more accessible.