Santam is a leading South African insurance provider that traditionally relied on brokers for quotes. Our challenge was to design Santam’s first online web quoting journeys for small business and vehicle insurance.

The main challenge was to create a seamless, user-friendly online quoting experience that could stand on its own, laying the foundation for future quoting journeys across different insurance lines.

We developed comprehensive web quoting journeys from scratch, focusing on intuitive navigation, clear call-to-actions, and an overall streamlined user experience.

We introduced a scalable design system that ensured consistency across all touchpoints, making future expansions easier.