A sample of my Monthly Content Calendar, made for a pool service company in spring to show the format. Every month you get 12 posts planned and written, with a caption, opening lines for videos and up to 5 hashtags, in an Excel or Google Sheets calendar.
The mix: 4 helpful tips, 3 behind-the-scenes posts, 2 customer stories, 2 offers, 1 question to get comments.
Sample week 1:
Monday, tip video. Opening line: Green pool? Do this before you call anyone. Caption: How to fix a green pool fast, in 3 steps. 🏊
Wednesday, behind the scenes photo. Caption: 6 a.m. and the truck is already loaded for 14 openings today. ☀️
Friday, question post. Caption: Be honest: when do you open your pool? Before or after the long weekend? 👇
The full calendar covers 4 weeks, with posting days and times, and one round of edits.
Samples are shown in my own HMDS colours. Your content is built in your brand colours and style.
0 likes · 0 views · Nov 12, 2026
Sample monthly plan: 12 posts planned and written, with captions, opening lines for videos and a posting schedule.