A sample of my 5-script pack, written for a made-up neighbourhood bakery to show the format. Each script has a strong opening line for the first 3 seconds, the spoken lines, on-screen text and a caption using the words people type into search.
SCRIPT 1: The 4 a.m. secret
Opening line (on screen): Most people never see this part.
Spoken: It is 4 a.m. The street is dark, but the ovens have been on for an hour. Every loaf you buy at 8 started its day before you did. This one gets folded by hand, four times, so it rises tall. Tomorrow at 7, the first tray comes out. Come early. They go fast.
On-screen text: 4:00 a.m. / Folded by hand / First tray at 7
Caption: Fresh bread near me, baked before sunrise. 🍞 #freshbread #localbakery #bakerylife #smallbusiness #shoplocal
SCRIPT 2: Which one would you pick?
Opening line (on screen): You only get one. Choose.
Spoken: Cinnamon bun, still warm. Or the sourdough with the crackly crust. Tell me in the comments which one you are taking home, and the winner gets baked double on Saturday.
On-screen text: A or B? / Comment below / Winner doubles Saturday
Caption: Best cinnamon buns in town? You decide. 🥐 #cinnamonbuns #sourdough #localbakery #weekendtreat #shoplocal
Scripts 3 to 5 in the full pack: a staff story, a behind-the-counter tip, and a seasonal special. Delivered as a Word or Google Doc, with one round of edits.
Samples are shown in my own HMDS colours. Your content is built in your brand colours and style.
0 likes · 0 views · Nov 12, 2026
Sample scripts showing what you get: an opening line, the spoken words, on-screen words and a caption that helps people find you.