ZYRKA - Brand design
Megi Zeqo
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Posted Jan 15, 2025
Zyrka's branding radiates warmth and individuality, using earthy tones and thoughtful typography to highlight the tactile authenticity of handmade creations.
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We want a design that reflects our values: AUTHENTICITY, WARMTH, SUSTAINABILITY, while resonating with a MODERN AUDIENCE.
My primary goal was to capture the essence of their handcrafted products.
I was approached by Zyrka, a brand with a vision to celebrate handmade artistry through their products, like pottery, crochet tote bags and other handcrafted goods.
I helped Zyrka establish a strong and cohesive visual identity that captures the essence of their handcrafted products. This included creating designs for social media, advertisements, and branding materials that would not only showcase the beauty of their products but also communicate their story and values effectively.
The final designs successfully embodied Zyrka’s vision. Vibrant and elegant layouts, complemented by clean typography, brought attention to their handcrafted products while creating an emotional connection with their audience. The branding captured the fusion of tradition and modernity, giving Zyrka a distinct voice in the market.