Yani Moya is a financial coach, digital creator, and business owner who has a podcast called The School of Bliss where she talks about mental health, personal development, relationships, career, finances, and more.

The primary goal of this project is to repurpose Yani Moya's existing YouTube and podcast episodes to effectively communicate her advocacy and broaden her audience reach by strategically rebranding her reel content.

Engaging Content: We focused on creating content that resonates with the target audience and encourages engagement, such as adding to CTAs at every end of the video to help promote her podcast.

Cross-platform Promotion: Leverage existing content on one platform to promote the other, creating a symbiotic relationship between the podcast and YouTube channel.

Embraced Her Branding: Having a form of visual storytelling creating memorable and positive impression of the personal brand while delivering valuable content to the viewer.

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