Website Re-design for Beauty and Fashion eCommerce Store
Rohan | Founder of WisdmLabs
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Posted Dec 4, 2025
Custom design for a beauty products e-commerce brand, with the goal to build credibility, humanize the brand, & increase sales with benefit-led design.
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A Product-led Website Redesign for a Healthcare eCommerce Store
Project summary:
Client: Medical Contact Lens eCommerce Brand
Industry: Healthcare eCommerce
My role: UI/UX Designer and eCommerce Developer
Goal: Build credibility, humanize the brand, and increase sales with benefit-led design
Key focus: Trust/social proof signals, confidence-building product storytelling, need-based purchase flow
Deliverables: Website redesign, Figma UI/UX design, and eCommerce development
The challenge:
When you’re selling medical products, people don’t buy impulsively — they look for reassurance.
The older website wasn’t guiding visitors toward a confident choice:
It lacked strong credibility signals.
Didn’t humanize the brand enough
Made reliability and purchase decisions feel complex.
So the redesign goal was to reduce hesitation and drive action, such that product discovery and purchase feel safe, informed, and simple.
The key upgrades: What we improved to drive sales (and why it works)
Credibility up front: A trust-first hero with founder imagery, reviews, and press mentions so visitors feel reassured immediately.
Human, user-led storytelling: User visuals and testimonials are placed throughout the page to make the brand feel real and relatable.
Benefit-led product communication: USP-driven product highlights that explain “why this is better” without dumping technical text.
Authentic social proof built in: A carousel-style proof section using reels/stories-style content to add believability and reduce skepticism.
Need-based buying flow: A guided purchase journey with an easy comparison table so users can self-select the right option faster.
Smoother conversion path: Simple subscription features, stronger CTA placements, and reduced friction so visitors move from interest to confidence to checkout.
Results:
A reliable, conversion-led eCommerce redesign that strengthens purchase confidence and helps boost sign-ups and sales.
Skills and deliverables: Web Design • Figma UI/UX Design • eCommerce Design • eCommerce Development
Conclusion:
For healthcare eCommerce, design has to do more than look premium — it has to make the purchase feel safe.
This redesign focused on credibility, human proof, and need-based guidance — so visitors can choose faster and buy with confidence.
Try a credible, warm, and conversion-first website design with a no-cost custom design mockup — Just contact me or book a strategy session here.