Casa is a Portuguese home decor studio offering a curated range of decoration items including furniture, lighting, textiles, ceramics, wall art, and decorative objects. Every product is selected with intention, bridging old-world craft references with contemporary living. Casa serves both businesses and home decor enthusiasts who value spaces with warmth, history, and character.

This is a concept branding project developed as part of a design challenge. The scope covers the full visual identity system for Casa, from strategy and logo design through to brand applications and marketing touchpoints.

Brand strategy and mood-board, logo system (stacked, horizontal, and mark-only versions), colour palette, typography, pattern and texture assets, stationery suite, packaging, signage, social media templates, and brand guidelines.

CASA / Home Decor Studio

Rooms with soul

Brand Identity & Art Direction

Lisbon, Portugal

2022

The client wanted a visual identity rooted in elegance, craft, and a soft vintage sensibility. The three core brand keywords guiding all creative decisions are:

Warmth — the feeling of a lived-in, personal, and comfortable space

Craft — things made with care, intention, and visible quality

Heritage — a sense of history, place, and materials that carry character over time

The palette moves from soft neutrals to warm earthy tones, communicating softness, elegance, and a quiet sense of history. The two anchoring colours across all physical touchpoints are Terracotta and Charcoal.

The wordmark uses a high-contrast serif typeface with elegant thin and thick stroke variation, chosen to complement the geometric and organic qualities of the gate illustration. Supporting text uses a refined sans-serif in spaced capitals, providing contrast and clarity across all applications.

– Arch-shaped and standard business cards – Stationery suite (letterhead, envelope, folder) – Logo Suite (Wordmark, stacked and sub-mark versions) – Shopping bag with wordmark logo – Kraft tissue paper packaging  – Rigid gift box with debossed gate pattern – Hang tags (arch die-cut) – Storefront signage – Brand Guidelines

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If Casa resonates with you, feel free to send me a message and let's talk about your brand in more details.

Portfolio: biancasantiago.com | Instagram: @biancasantiago.design