Strategic Email Marketing | Klaviyo

Julie Fornazari

Verified

Email Retention System That Turned Engagement Into $85K Revenue

🎯 Goal

The brand wanted more than just email blasts — they needed a scalable retention engine to grow their list, increase repeat purchases, and boost revenue without relying on discounts.

⚙️ Strategy

Built high-intent sign-up forms + optimized welcome flow
Designed automated retention flows (post-purchase, win-back, loyalty)
Layered weekly, value-driven campaigns with urgency + rewards
On-brand, mobile-first creative designed for Gen Z
Dynamic content blocks with loyalty CTAs to keep engagement high

📈 Results

78,394 Active Profiles → +84% list growth in 30 days
$85,134.92 Revenue → +13% lift without added CAC
38.8% Retention Rate → Up 73% YoY from flows like post-purchase & win-back
$12K+ email-driven sales → achieved with zero extra acquisition cost

✨ Impact

I designed a repeatable, automated retention system that turned one-time buyers into loyal customers, proving that email done right = profit without pressure.
✨ Ready to turn subscribers into loyal buyers? Let’s design your retention engine together. Send me a message to get started.
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Posted Aug 31, 2025

Boosted retention 73% YoY + $85K revenue with flows + campaigns built to convert—no discounts, just data-driven loyalty.

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