0 likes · 0 views · Sep 17, 2026
CUPPÉ — Specialty Coffee CUPPÉ is a visual identity concept for a modern specialty coffee shop. The project explores a bold and timeless brand system inspired by the ritual of coffee and the journey from origin to cup. The identity includes a circular logo combining a coffee bean, rising lines, and flowing shapes that represent aroma, energy, and movement. It also features a monochrome color palette with a warm gold accent, a typography system, visual brand elements, and applications across cups, packaging, menus, signage, and digital platforms.
