PBR’s legacy website was slow, hard to update, and not built for mobile fans. With national broadcast partners and millions of site visitors, they needed a total digital facelift—fast.
Solution
Paramint led the full-stack redesign and relaunch of PBR.com. Our scope included:
New Frontend Architecture – Built on Next.js and deployed to Vercel for speed and SEO.
Mobile-First Design System – Tailored for fans on the go, with dynamic schedules, rankings, and rider profiles.
CMS Integration – Migrated to Contentful so non-tech editors could publish 100+ updates weekly.
Analytics-Driven Iteration – Set up GA funnels to monitor fan engagement and optimize key flows.
Results
Page load time cut by 70%
400+% increase in mobile session retention
100s of content updates handled monthly by the editorial team without dev support
Improved engagement with live events, ticketing, and featured riders