PBR.com (Professional Bull Riders) Redesign
Paramint Digital
Overview
PBR’s legacy website was slow, hard to update, and not built for mobile fans. With national broadcast partners and millions of site visitors, they needed a total digital facelift—fast.
Solution
Paramint led the full-stack redesign and relaunch of PBR.com. Our scope included:
New Frontend Architecture – Built on Next.js and deployed to Vercel for speed and SEO.
Mobile-First Design System – Tailored for fans on the go, with dynamic schedules, rankings, and rider profiles.
CMS Integration – Migrated to Contentful so non-tech editors could publish 100+ updates weekly.
Analytics-Driven Iteration – Set up GA funnels to monitor fan engagement and optimize key flows.
Results
Page load time cut by 70%
400+% increase in mobile session retention
100s of content updates handled monthly by the editorial team without dev support
Improved engagement with live events, ticketing, and featured riders
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Posted Jul 24, 2025
Redesigned PBR.com to modern standards with blazing-fast performance, mobile-first UX, and a new CMS powering 100s of weekly content updates.
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