Mombino Logo & Brand Guideline

Mombino is a family-oriented brand dedicated to creating enjoyable and enriching experiences for children and parents. Their brand identity reflects core values of quality, accessibility, creativity, sustainability, and personalization. The Mombino brand guidelines provide a comprehensive framework for maintaining consistency across all touchpoints, ensuring that visual and verbal communications resonate with their audience and uphold their brand values.

I focused on capturing their family-focused essence through extensive research on the needs of families with young children. The challenge was creating a cohesive, playful, professional identity. I developed a vibrant color palette, friendly typography, engaging visuals, and a whimsical logo design. Consistent branding elements across all platforms ensured a unified presence. The guidelines include detailed instructions on using logos, colors, typography, imagery, and messaging. The result is a comprehensive brand guideline that defines Mombino's visual and verbal identity. It serves as a strategic tool for future growth and reinforces its position as a trusted and beloved brand.