Tide Bank Brand Guideline
Overview
Tide Bank provides innovative financial solutions for small and medium-sized businesses, operating via a digital platform. However, Tide is not a traditional bank; the UK’s Financial Conduct Authority authorizes it. It offers a comprehensive suite of tools and services like accounts, loans, and credit facilities, all accessible through an intuitive app and website.
Story
I worked at Tide for 3 years with great joy and it was a great journey. Here are a few examples from the Brand Guideline I crafted in 2021.
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Posted Sep 23, 2024
Developed brand guidelines for Tide Bank, a digital platform for SMEs. Worked for 3 years, shaping its visual identity and digital presence.
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