Tide Bank Brand Guideline

Overview

Tide Bank provides innovative financial solutions for small and medium-sized businesses, operating via a digital platform. However, Tide is not a traditional bank; the UK’s Financial Conduct Authority authorizes it. It offers a comprehensive suite of tools and services like accounts, loans, and credit facilities, all accessible through an intuitive app and website.

Story

I worked at Tide for 3 years with great joy and it was a great journey. Here are a few examples from the Brand Guideline I crafted in 2021.