Tide Bank Brand Guideline by Serkan HursgunelTide Bank Brand Guideline by Serkan Hursgunel

Tide Bank Brand Guideline

Portfolio project
Serkan Hursgunel
Overview
Tide Bank provides innovative financial solutions for small and medium-sized businesses, operating via a digital platform. However, Tide is not a traditional bank; the UK’s Financial Conduct Authority authorizes it. It offers a comprehensive suite of tools and services like accounts, loans, and credit facilities, all accessible through an intuitive app and website.
Story
I worked at Tide for 3 years with great joy and it was a great journey. Here are a few examples from the Brand Guideline I crafted in 2021.

1 like · 71 views · Sep 23, 2024

Developed brand guidelines for Tide Bank, a digital platform for SMEs. Worked for 3 years, shaping its visual identity and digital presence.

Tags