Responsive Web Build for Urban Concrete London
Dhanvi Shah
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Posted Dec 19, 2025
A professional, mobile-ready build showcasing a local fleet. I turned complex logistics into a clean, easy-to-navigate site for London construction clients.
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Responsive Web Build for Urban Concrete London
Urban Concrete is a Surrey-based contractor providing concrete pump rentals and supply, now supported by a clear, professional website presence.
The Challenge
Urban Concrete had no prior online presence, so the website was built entirely from scratch, including structure, content, and visuals.
With no available photos of their truck fleet, AI-generated imagery was used to maintain visual quality and consistency. A key challenge was presenting their specialised services in a way that made sense to both contractors and new customers, while also making the site easy to navigate.
They were also keen to incorporate their signature pink colour, bold for the industry, without compromising professionalism.
The Solution
The site design focused on simplicity and clarity. Using AI-generated visuals and concise content, the layout showcased services in a clean, approachable way. Competitor research and user expectations in the construction space guided layout, tone, and structure.
Navigation was streamlined, CTAs were made prominent, and contact forms were kept accessible throughout the site. The design prioritised performance, mobile responsiveness, and strong SEO fundamentals to ensure the site would support both discoverability and conversions.
Outcome
The new website gives Urban Concrete a strong online presence that aligns with its services and audience. It has improved enquiry flow, search performance, and user engagement, helping the business grow in a competitive, fast-paced market.
