3D Mascot & Web Experience | konakoni

This project explores the development of a 3D mascot as the core visual identity of an immersive digital experience. The primary goal was to create a character that feels expressive, friendly, and technically optimized to live within a website environment.

KooKoo is designed as a curious and friendly guide, representing exploration, creativity, and interactive engagement within the Konakoni ecosystem.

Every mascot begins with a solid foundation. These early explorations focus on proportion, silhouette, and personality to define the character’s essence before transitioning into the 3D pipeline.

Every fold and feather is designed with specific intention. These details support expression, motion, and close-up viewing, allowing the character to remain visually engaging across different scales and digital interactions.

To complement the design, a calm and cohesive color palette was developed. This palette matches the overall digital environment while keeping the mascot approachable and friendly.

The mascot was built specifically with animation in mind. A flexible rig allows for expressive poses and dynamic interaction without losing form consistency, effectively supporting future motion and real-time experiences.

Beyond the mascot itself, environmental elements were designed to support storytelling and depth within the web experience. Objects, space, and composition work together to enhance immersion and maintain a natural narrative flow.

GMTA © 2026 Creative & Art Direction — Marg Anastasia 3D Character Design — Marg Anastasia & Clement Salim Environment & Asset Design — Clement Salim & Valeska Vania Lee Rigging & Motion Setup — Clement Salim Website Design & Development — Wian Agus Satria ©2026 All rights reserved