Built with Webflow
Forstock – Webflow Development
Talha Shahzad
Overview
Project Details:
Industry: E-commerce SaaS / Inventory Management / Shopify Apps
Services Provided: Webflow Development, Multi-page Product Architecture, CMS Integration
Client Backgorund
Forstock is an AI-powered inventory management platform built specifically for Shopify brands. The platform delivers real-time demand forecasts, one-click purchase orders, and intelligent reorder alerts—helping merchants eliminate spreadsheets, prevent stockouts, and reduce excess inventory. Currently in pre-launch with a waitlist, Forstock features "Alfred AI," an intelligent assistant that understands store data and speeds up inventory decisions.
Challenge
Forstock needed a compelling pre-launch platform to capture early adopters in the competitive Shopify app ecosystem:
Complex feature set explanation – Five core modules (Dashboard, Analytics, Purchasing, Reorder, Alfred AI) needed clear differentiation
Pre-launch trust building – Without existing users, the site needed to establish credibility through product visualization
Shopify-native positioning – The platform needed to emphasize seamless Shopify integration as a key differentiator
Waitlist conversion focus – The primary goal was capturing email signups from Shopify merchants
Strategy
Our Webflow development approach focused on product visualization and conversion optimization:
Clean, modern SaaS aesthetic with light theme and purple accents
Interactive feature accordion allowing deep exploration of each module
Social proof through testimonials from target personas (e-commerce managers, founders)
Shopify-native messaging emphasizing instant sync capabilities
Multiple waitlist touchpoints throughout the user journey
Solution
Webflow Development:
Built fully responsive Webflow site with smooth animations and micro-interactions
Created compelling hero section with "Stop guessing. Start restocking on time." headline
Implemented Shopify integration badges prominently in header
Built high-fidelity product dashboard mockups showcasing the platform interface
Four-Pillar Benefits Section:
Designed benefit cards with custom iconography:
Stop last-minute reorders – AI alerts before stockouts happen
Free up your time – Automate POs and ditch spreadsheets
Unlock cash – Order smarter, reduce excess inventory
Gain total clarity – One clean dashboard to see it all
Interactive Feature Accordion:
Built expandable "All-in-one inventory command center" section with five modules:
Dashboard – Real-time inventory health, supplier performance, open POs
Inventory Analytics – Visibility into turnover, stock value, movement
Purchasing & Operations – Create, split, track POs in minutes with Shopify sync
Reorder – AI-powered restock timing using sales data and lead times
Alfred AI – Intelligent assistant for instant answers and suggestions
Created dedicated feature pages for each module with detailed functionality
Social Proof Integration:
Built testimonial carousel with navigation controls featuring five personas:
Sophie (E-commerce Manager) – "Haven't had a single stockout"
Daniel (Supply Chain Manager) – "Bridges inventory and purchasing"
Emily (Inventory Manager) – "Gave us clarity"
Liam (Operations Director) – "Cut manual tasks by 60%"
Matt (Solo Founder) – "Finally stopped panicking about stockouts"
Added profile photos and role titles for authenticity
Shopify Integration Section:
Created "Built for Shopify" section with badge visualization
Emphasized instant sync for listings, orders, and inventory
Positioned as Shopify-native solution vs. generic inventory tools
Conversion Optimization:
Integrated "Join the waitlist" CTAs in hero, mid-page, and footer
Added "Book a call" option for high-intent prospects
Built dedicated waitlist landing page
Created prominent "Get started" buttons throughout
Additional Pages:
Individual feature pages (Dashboard, Inventory Analytics, Purchase Management, Smart Reordering, Alfred AI)
Privacy Policy and Terms of Service pages
Support and Contact sections
Outcome & Impact
Clear product visualization – Dashboard mockups let prospects experience the platform before launch
Feature depth communicated – Interactive accordion reveals comprehensive capabilities without overwhelming
Persona-specific social proof – Testimonials from e-commerce managers to solo founders cover entire target audience
Shopify positioning established – Native integration messaging differentiates from generic inventory tools
Waitlist conversions optimized – Multiple CTAs capture interested Shopify merchants
Mobile-optimized experience – Fully responsive design works across all devices
Deliverables
Fully responsive Webflow website (desktop, tablet, mobile)
Hero section with product dashboard mockups
Four-pillar benefits section with custom icons
Interactive five-module feature accordion
Dedicated feature pages for each module
Testimonial carousel with navigation (5 testimonials)
Shopify integration showcase section
Waitlist signup page
Multiple CTA placements throughout
Privacy Policy and Terms of Service pages
Support and Contact sections
Mobile navigation menu
"I finally stopped panicking about stockouts, and I can focus on marketing and sales instead of constantly worrying about inventory—the best inventory tools don't just track stock, they give you peace of mind."
Building a Shopify app, inventory SaaS, or e-commerce tool that needs a pre-launch website driving waitlist signups? Let's talk about bringing your product to life with custom Webflow development.
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Posted Jan 5, 2026
Developed a Webflow site for Forstock to capture pre-launch signups.
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