ProposalGPT – Webflow Development

Industry: B2B SaaS / GovTech

Services Provided: Figma Design, Webflow Development, Interactive Diagrams, Form Integration, Conversion Optimization

Client Background ProposalGPT is an AI-powered platform that transforms how government contractors and B2B companies create proposals. The platform indexes previous proposals, auto-generates Section L & M compliant outlines, and enables collaborative drafting, reducing proposal cycle time from 6-8 weeks to 2-3 hours while cutting costs by 94%.

ProposalGPT needed a marketing website that clearly communicated the value of AI-powered proposal automation and drove free trial sign-ups. Key pain points included:

Complex product explanation – The platform's sophisticated features (content reuse library, auto-generated blueprints, version control) needed clear visualization

No compelling comparison – Prospects couldn't easily understand the ROI vs. traditional proposal writing

Weak conversion flow – No optimized pathway from landing to free trial sign-up

Missing social proof – Despite serving 100+ companies, the previous site lacked trust-building elements

The goal was to create a high-converting SaaS website that positions ProposalGPT as the essential tool for government contractors and B2B teams drowning in manual proposal work.

Key objectives:

Lead with a bold value proposition that addresses the core pain point

Visualize the product's key features through interactive diagrams

Build urgency through direct comparison with traditional approaches

Create multiple conversion touchpoints driving to free trial

Created a modern light-mode visual direction that conveys sophistication and tech-forward positioning

Designed interactive comparison tables showcasing traditional vs. ProposalGPT approach

Built component library for consistent UI across feature sections

Developed a fully responsive website with polished animations and interactions

Built custom infinite logo carousel showcasing 100+ client companies (Jabil, Tyco, etc.)

Created interactive FAQ accordion with smooth expand/collapse animations

Implemented dual testimonial carousels with varied scrolling directions

Designed feature diagrams showing AI Content Reuse Library, Auto-Generated Blueprints, and Task Board

Created visual "How It Works" flow (Upload RFP → AI Creates Draft → Review & Submit)

Built comparison section with clear visual hierarchy contrasting pain points vs. solutions

Strategic CTA placement with "Get Started Today" buttons throughout

Integrated Navattic product demo for self-serve exploration

Contact form modal with field validation

Multiple entry points to signup

Dual-row infinite logo carousel featuring major enterprise clients

Two-direction testimonial marquees with 5-star ratings

Partner badges (Microsoft, OpenAI, AWS, Google) reinforcing technical credibility

Quantified results: "94% cost reduction," "30% cycle time savings," "40% win rate increase"

Clear value communication – Complex AI features now explained through visual diagrams and comparison tables

Strong social proof – 100+ client logos and testimonials build immediate credibility

Optimized conversions – Multiple CTAs and product demo drive free trial sign-ups

Compelling differentiation – Side-by-side comparison makes ROI immediately obvious

Reduced friction – Self-serve product demo lets prospects explore before committing

Figma design system

Fully responsive Webflow website

Interactive feature visualization diagrams

Dual infinite logo carousels

Multi-directional testimonial marquees

Comparison table (Traditional vs. ProposalGPT)

"How It Works" process flow

FAQ accordion section

Contact form modal integration

Navattic product demo integration

Blog/insights CMS setup

Mobile-optimized responsive design

"When your competitors are still staring at a blank page, the right website shows prospects they could already be submitting—that urgency is what drives conversions."

Building a SaaS website that needs to turn complex features into clear value? Let's discuss how strategic Figma to Webflow development can optimize your conversion flow and drive sign-ups.