Flur Bakery Branding Identity

This identity was created for Flur, a contemporary bakery focusing on clean aesthetics and high-quality ingredients, targeting a modern urban audience.

Young Professionals & Urban Dwellers: People with busy lifestyles who appreciate convenience but refuse to compromise on quality. They see Flur as a reliable source for a daily coffee-and-pastry ritual or a beautifully packaged gift.

In essence, the logo and branding speak to those who perceive a modern bakery as a curated destination — where thoughtful design meets honest, well-crafted food. The "braided" logo concept suggests craftsmanship, connection, and a handmade touch, while the color variations provide flexibility for different product lines, seasons, or applications.

Brand Application Focus: The versatile logo system works equally well on minimalist packaging, digital storefronts, baked goods branding (via stamps), and textile aprons, ensuring a cohesive and recognizable presence across all touchpoints.