Rootine Haircare — Brand Refresh & Social Media Design
Olga Polishchuk
ROOTINE: Healthy Roots, Radiant Social Strategy
Rooted in Paris, ROOTINE is a new hair care brand built on the belief that great hair isn't created by chance—it's created by choice. To translate this ethos into the digital space, I designed a striking and cohesive social media visual identity.
From highlighting key ingredients like White Tea & Bergamot to showcasing the sleek product silhouettes, the custom Instagram Suite I developed captures the brand's essence perfectly.
By providing a curated grid mockup and versatile templates for daily content, ROOTINE is now equipped to share their message of "gentle care and pure shine" with a flawless, consistent aesthetic.
Social Media Templates for a Rootine brand (IG Stories + Posts)
"Just to say I am absolutely in love with the Instagram designs you created for ROOTINE. They look incredibly chic!! I feel like you captured our premium Parisian aesthetic perfectly—it's so bang on!!"
— Camille Vasseur, Creative Director at ROOTINE
Empowered by this sophisticated social-first identity, ROOTINE now commands a visually striking and cohesive Instagram presence. This curated aesthetic not only communicates the premium quality of their formulas but also cultivates trust and engagement with a modern, beauty-conscious community.
To establish ROOTINE’s premium positioning, we developed a cohesive visual language. By pairing a minimalist, structural logomark with rich, tactile imagery, the identity evokes the sensory and luxurious experience of high-end hair care.
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Posted Mar 2, 2026
Designed a cohesive modern social media identity, created a distinctive brand symbol, and developed a refreshed brand identity.
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Feb 15, 2026 - Mar 2, 2026
