Admissions for a Primary School

Nihal Armaan

Digital Marketer
Social Media Marketer
Social Media Manager
SOUNDARYA GROUP OF INSTITUTION
OBJECTIVE
To achieve maximum number of admissions for the school through Social Media Marketing.
WHAT DID WE DO
Since the school wasn’t very popular in its surroundings, there was a need for a sustained reach through Social channels. A detailed media plan along with a creative route was laid out for a period of 3 months. The primary mode of acquiring leads was through Facebook.
AD TYPES USED
Link Ads
Carousel Ads
Engagement Ads
RESULTS
Total Campaign Duration – 3 months
Total Media Spends – INR 75,000
Total Audience Reached – 279,297
Admissions through the Ads – 12 (with each admission having a fee of nearly INR 150,000 per year)

2018

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