(Scroll down for Project Overview & Breakdown)

Redesigned the landing page for Lokutor - an AI-powered podcast generation service to enhance conversions, improve usability, and create a more professional and consistent brand identity.

Improve user engagement & conversion rates

Create a visually cohesive and premium feel

Optimize content structure for better usability

The original page had navigation clutter, misaligned CTA focus, and inconsistent branding that could impact conversions. The goal was to simplify the experience while making the service feel more premium and user-friendly.

Navigation Simplification → Moved to the top for better focus, removed redundant links for a cleaner UI.

Hero Section Focus → Emphasized headline & CTA by relocating secondary elements.

Conversion-Driven Pricing Adjustments → Repositioned pricing lower to inform users before selling, added an “Unlimited” plan to boost revenue, and renamed "Paid" to "Pro" for a more premium feel.

Visual Cohesion → Used a modern, consistent color scheme and improved typography for a polished brand presence.

The final design offers a cleaner, more user-focused experience that better communicates the service’s value and encourages conversions.