Innovare Capstone Project

Caroline Lake

Copywriter
Email Marketer
Social Media Marketer
Google Drive
MailChimp
Innovare SIP
Innovare is an education technology company that provides school administrators with an integrated data dashboard.
In 2019, I worked on an advertising capstone project for Innovare as a part of my Social Media & Digital Strategies minor. By the time we concluded the project, my teammates and I had the following deliverables for Innovare: a simplified tagline, content for Facebook and Instagram, and an email campaign targeted at Chicago Public School educators.

Simplified Tagline

Content for Facebook, Instagram, and LinkedIn

LinkedIn ads for CPS Campaign

2019

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