Web3 projects often struggle to connect emotionally with their community through traditional marketing. Technical features and specifications fail to capture the lifestyle and aspirational aspects that drive cultural adoption. There was an opportunity to blend music, AI, and blockchain culture in a novel way.

I launched ZK Records as an AI-powered record label focused on blockchain culture. The project centered on creating an album celebrating Abstract Chain's impact:

The development involved multiple creative stages:

Analyzed hit songs like Kali Uchis' "Young Rich and in Love" for structural inspiration

Used Google Gemini to generate authentic lyrics about blockchain transformation

Crafted narratives about overcoming ETH gas fees and finding success with Abstract Chain

Pasted in the lyrics, vibe of the sound/singing then Suno AI created the song. (Suno.com)

2. Artist Development

Generated unique artist personas using Midjourney AI and FLUX

Created distinct visual styles for each performer

Developed backstories connecting artists to blockchain culture

3. Visual Identity

Designed ZK Records logo using IdeoGram AI

Created album artwork and promotional materials

Developed cohesive visual language across all assets

"Código y pasión"

Female artist singing about love for a tech guy feeling amazing and confident

Theme: romance and living the crypto dream

Visual: Luxurious lifestyle imagery mixed with blockchain elements

"Upgraded"

Male artist discussing breakup amidst Abstract Chain launch and now successfully living his best life without the partner.

Theme: Evolution from ETH limitations to Abstract Chain freedom

Visual: Edgy, urban aesthetic with tech undertones

www.youtube.com/@ZKRecordsAI

"Emerald City"

Female artist living the Web3 lifestyle

Theme: Shopping, success, and blockchain empowerment

Visual: High-fashion meets crypto culture

ZK Records successfully bridged the gap between blockchain technology and cultural appeal. The project demonstrated how AI can be used to create authentic artistic content that resonates with the Web3 community while communicating product benefits through an accessible medium.

The album effectively:

Connected with users through relatable narratives

Communicated Abstract Chain's benefits through music

Created shareable content for social platforms

Established a new model for blockchain marketing