Built with Framer
Harvey Brooker: Toronto's Leading Weight Loss Clinic Redesign
Kyle Panilan
Harvey Brooker — Website Redesign for Toronto's Leading Men's Weight Loss Clinic
🧩 The Challenge
Harvey Brooker is Toronto's leading, premium weight loss program helping men reclaim their confidence, health, and identity. Their existing website didn’t convey the emotional depth or credibility of the program; it looked dated, uninspiring, and didn’t reflect the life-changing results clients experience.
The challenge was to create a modern, emotionally driven website that communicates transformation, trust, and empowerment — positioning Harvey Brooker as the Rolex of weight loss.
🎯 The Goal
Generate qualified leads and increase bookings
Reflect the brand’s premium, inclusive, and empowering personality
Evoke emotion and inspire belief that transformation is possible
Educate visitors about the program with clarity and confidence
Improve user experience and visual appeal across all pages
💻 My Role
Led the full website redesign and build in Framer, focused on emotional storytelling and premium brand expression
Created a refined visual system with clean typography, warm imagery, and aspirational tone
Optimized for conversions with clear call-to-actions and intuitive navigation
📆 Timeline
November 4 → December 13, 2024
🚀 Impact
Elevated brand perception, repositioned Harvey Brooker as a premium, life-changing weight loss program
Boosted engagement and consultation bookings through emotionally resonant storytelling and streamlined CTAs
Strengthened trust with an inclusive, community-oriented design that reflects real transformation and success
Delivered a modern, conversion-optimized site in Framer that’s easy for the team to update and scale
💎 Client Testimonials
"When it comes to web design, Humanely is a true standout. Not only did Kyle build a great looking, high-performing website for my business in Framer, but he actually took the time to learn about my brand and what would benefit us most. His attention to detail and clear communication made me feel truly valued as a client. If you’re looking for a web designer who goes above and beyond, I highly recommend working with Humanely!"
Noah Brooker, President @ Harvey Brooker
Home Page - Right below the fold
Home Page - Why Choose Harvey Brooker
Home Page - Testimonials
Home Page
Why it Works Page
Blog Page
Footer
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Posted Oct 8, 2025
Redesigned Harvey Brooker’s website to elevate brand perception, evoke emotion, and drive lead conversions for a premium, high-end weight loss program.
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Timeline
Nov 3, 2024 - Dec 13, 2024
Clients
Harvey Brooker Weight Loss for Men
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