Minimalist Fashion Brand Social Media Growth and Marketing

I worked with a minimalist fashion brand to build its social media presence and expand its market reach. Over two years, I grew the brand’s Instagram account to 36k followers, fostering a highly engaged audience that aligned with its clean and modern aesthetic.

I developed and implemented a tailored content strategy, focusing on visually appealing, on-brand posts and stories that resonated with the target demographic. I also leveraged paid media campaigns on Meta platforms to drive traffic and conversions, carefully monitoring performance and optimizing for ROI.

Through regular A/B testing and performance tracking, I identified top-performing content and refined strategies to maximize both organic and paid reach. Additionally, I collaborated closely with the brand team to align marketing efforts with the overall brand vision and goals.

This project highlights my ability to grow niche audiences, create data-driven marketing strategies, and deliver impactful results for emerging fashion brands.