CZ

I developed and managed an e-commerce business specializing in fashion, scaling its digital presence from the ground up. Over six years, I grew the brand’s Instagram following to 192k and launched additional pages for associated brands, reaching over 300k cumulative followers across platforms.

I managed the full spectrum of social media, including content creation, scheduling, and audience engagement, while running highly effective paid advertising campaigns. With over $2M in Meta Ads spend, I used A/B testing and optimization to consistently improve ROI and drive traffic to the store.

Beyond social media, I oversaw all aspects of digital marketing, including Google Ads, analytics, and search console integrations, to maximize visibility and sales. I also hired and managed a team of designers and staff to launch new product collections, ensuring consistent growth and brand identity.

This project highlights my ability to grow and manage digital platforms, create high-performing content, and deliver measurable results for e-commerce brands.

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