Pharma Design for Laboratory Automation

Project Overview TerraLab® specializes in streamlining processes within the life sciences and pharmaceutical sectors by developing custom management systems. However, their previous branding lacked the consistency and modernity needed to reflect their innovative spirit. The objective was to revamp their brand identity, creating a cohesive and professional image that resonates with their target audience.

Challenge The primary challenge was the absence of a unified branding system. TerraLab® utilized four different logo versions without clear usage guidelines, leading to inconsistencies across marketing materials and potential client confusion. Additionally, there was a need for a user-friendly digital brand book to consolidate branding guidelines and ensure ease of access for all employees.

Approach To address these challenges, the following steps were undertaken:

Logo Unification: Consolidated the four disparate logos into a single, cohesive system with clear usage guidelines, enhancing brand recognition and consistency.

Wordmark Modernization: Updated the wordmark to align with a contemporary font, reflecting the company's innovative nature.

Digital Brand Book: Developed an accessible digital brand book, allowing employees to easily retrieve brand elements via a QR code, thus ensuring uniform application across all platforms.

Flexible Layout System: Created a versatile layout system to streamline future projects, incorporating a unique typographic technique that adds a fresh and dynamic touch to the brand's visual communication.

Results The rebranding initiative successfully transformed TerraLab®'s image into a cohesive and professional brand that accurately reflects its innovative spirit. The unified logo system and digital brand book facilitated consistent and impactful marketing materials, while the flexible layout system empowered the design team to efficiently manage future projects.