Branding, Web App, Mobile App and B2B SaaS : Sparsh

Misri Trivedi

Web Designer
UX Designer
Product Designer
Figma

Digital Storefront Creator

Introduction
Introduction
A game-changer for small business owners venturing into e-commerce. Sparsh is a user-friendly B2B SaaS platform designed to simplify the complexities of online retail. From inventory management to order fulfillment and customizable shop design, Sparsh empowers entrepreneurs to establish and manage their mobile stores effortlessly, enabling them to thrive in the competitive digital landscape.

Market Opportunity Analysis

Market Opportunity Analysis
Market Opportunity Analysis
Merchants previously had to navigate technical hurdles to establish their online presence, often resulting in delays and high costs associated with outsourcing.
Existing apps catered to specific needs, leaving merchants to use multiple platforms for different aspects of store management.
This fragmented approach not only increased complexity but also hindered the seamless operation of online stores.

Sparsh's Impactful Advantages

Sparsh Advantages
Sparsh Advantages
Offering an intuitive platform where merchants can set up their online stores and launch mobile applications with ease.
Features like virtual try-on and 3D product views enhance the shopping experience, empowering merchants to showcase their products effectively.
The platform allows merchants to manage multiple stores under one brand name, providing a centralized portal for efficient store management.
Aiming to empower small shop merchants to establish their online presence within 3-4 hours, significantly reducing the time and resources required for store setup.
By providing an accessible platform, enabling merchants to reach a broader user base and expand their market reach.
Roles and Responsibilites
Roles and Responsibilites
Led comprehensive discussions to grasp project needs and map out system functions in detail through collaborative meetings.
Outlined a detailed inventory of user personas, their designated tasks, and the features pertinent to each role.
Crafted a structured sitemap, meticulously organized information architecture, and intuitive navigation menu for seamless user experience.
Outlined wireframes to enhance platform structure, fostering seamless user navigation and intuitive interaction, elevating overall user experience.
Crafted versatile UI components tailored for seamless integration across web and mobile applications, as well as an intuitive admin portal, empowering main merchant admins with efficient and user-friendly tools.

Challenges we faced

Navigating through the hierarchy of brand administrators overseeing multiple stores presented usability challenges.
Developing a drag-and-drop mobile store builder interface presented technical hurdles and required meticulous attention to ensure smooth interactions.
Managing product variations in inventory management proved cumbersome, especially when creating and editing variations.
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