The CRM (Customer Relationship Management) application serves as a centralized portal for various stakeholders, including marketing and sales teams. Over time, the existing CRM portal began facing several challenges, which significantly reduced efficiency and hindered daily operations.

As a temporary workaround, stakeholders resorted to using Google Spreadsheets for data exchange. While functional in the short term, this approach is highly inefficient and introduces substantial risks if adopted as a long-term solution.

The previous CRM application faced multiple challenges that limited its effectiveness for stakeholders. Key issues included recurring bugs that caused inaccurate data exchange, an outdated user interface, and a confusing overall user experience.

Stakeholders expect a unified portal that is accessible to all teams, enabling fast, accurate, and reliable data exchange that reflects real field conditions.

To address these issues, I conducted several meetings and iterations with the development team regarding the previous CRM portal. Based on the findings, I designed a new UI tailored to stakeholder needs and applied proper UX principles aligned with their requirements and expectations.

🚀 The purpose of developing this CRM portal is to serve as a bridge between stakeholders, enabling daily data and information exchange regarding vendors and goods in process.

During the development process, I conducted meetings with users and stakeholders to identify and discuss the features to be developed. I began by creating a reusable system design, then updated the UI to align with current trends. Additionally, I refined the UX design to ensure it met user needs effectively.

Looking at the timeline and some of the features that I need to develop, it makes me go straight to high-fidelity to present it to several stakeholders every week.

The development of this portal was strongly supported by stakeholders, from the central commissioner to each General Manager. I also had the opportunity to present directly to the brand, where I outlined the project timeline and upcoming features to be developed.

I learned how the system in a manufacturing company operates to process vendor data, which is essential for maintaining strong relationships between vendors and the company. Through this experience, I gained a deeper understanding of the importance of continuously maintaining the portal to ensure efficiency and effectiveness in daily operations