Executive Lead Generation & Contact Sourcing

Sourced and verified C-Suite and executive-level contacts for a client running reputation-focused outreach campaigns. The goal: build a clean, accurate prospect list of decision-makers who had specific negative press appearing on the first page of Google, so the client's sales team could reach out with a relevant, timely offer.

The client needed more than a generic lead list. Every contact had to meet specific criteria:

CEO or executive-level title

Negative news coverage visible on Google's first page

Verified business email and direct phone number

Full professional context (company, title, LinkedIn profile)

Standard databases wouldn't cut it. This required manual research layered on top of tool-assisted sourcing to hit both accuracy and volume targets.

1. Research and identification Started with Google News alerts and manual search queries to identify executives matching the negative-press criteria. Cross-referenced findings against LinkedIn profiles to confirm current titles and company affiliations.

2. Contact sourcing and verification Used Apollo.io and LinkedIn Sales Navigator to pull initial contact data. Ran every email through Hunter.io's verification system to eliminate invalid addresses. For phone numbers, cross-referenced multiple data sources to confirm accuracy.

3. Data structuring and delivery Organized all contacts into a structured Google Sheets spreadsheet with columns for: full name, title, company, verified email, direct phone, LinkedIn URL, and the specific news reference. Each row was quality-checked before delivery.

Verified business email addresses for each executive

Direct phone numbers where available

Structured spreadsheet with all contact details organized for easy outreach

Quality-checked data with sources cross-referenced for accuracy

This project is part of my ongoing lead generation work where I consistently deliver 500+ verified leads per week with an under 5% email bounce rate. The structured, verification-first approach means clients can plug the data directly into their outreach tools without additional cleanup.

Apollo.io, LinkedIn Sales Navigator, Hunter.io, Google Sheets