Brand Storytelling: From Idea to Execution by Michelle DuncanBrand Storytelling: From Idea to Execution by Michelle Duncan

Brand Storytelling: From Idea to Execution

Michelle Duncan

Michelle Duncan

SVA Graduate School Case Studies and Spotlight Stories

I worked with the School of Visual Arts' Visual Arts Press on several copywriting projects, including case studies and faculty spotlights for a few of their graduate school brochures. The process for these was the same as any other journalism project - I contacted the subjects, we had a lively conversation, and then I'd put together their story. In these two egs, the first story is for the MPS Art Therapy program and the next for the MFA Photography, Video and Related Media. Here's a link to the MFA Design for Social Innovation graduate brochure. You can always contact me to see more.
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Posted Oct 30, 2025

Worked with the Visual Arts Press at the School of Visual Arts on several copywriting projects