Built with Webflow
Branding, Web & Product for an AI-Powered Sports Platform
Nacho Seoane
Project Kickoff
TrackIt came to Apogeo with a clear mission: modernize sports analytics through a fully integrated digital experience. They needed a full-scope solution from brand identity to web platform capable of translating complex AI-powered data into an intuitive, energetic, and highly engaging interface for tennis and padel players.
We helped TrackIt build a unified digital experience that empowers athletes through real-time data visualization, while positioning the brand at the forefront of AI-powered sports analytics.
Home Webflow Development
Brand Identity: Where Sports Meets AI
To reflect the brand’s core promise — blending sports performance with cutting-edge analytics — we developed a vibrant identity built on motion, precision, and clarity.
Using a bold palette of neon greens and electric blues, paired with sleek modern typography, the identity captures both the high-energy world of racket sports and the technical sophistication of AI-powered insights.
Custom iconography and visual patterns evoke movement and statistical data, seamlessly aligning TrackIt’s branding with its tech-driven mission.
Brand Identity
Typography & Color System
For maximum clarity and digital performance, we selected Plus Jakarta Sans and Archivo as the brand’s typefaces, balancing readability with modern aesthetics.
The color system was carefully engineered to evoke dynamism: high-contrast neon accents on deep navy backgrounds ensure maximum visual impact across all digital platforms.
Isotype, colors and typography
Web Experience: Performance in Motion
TrackIt’s marketing website was designed to mirror the experience of using the product itself — fast, intuitive, and deeply interactive. Every element of the UI is crafted to guide the user through product features while reinforcing the brand’s positioning as a leader in sports technology.
Key components include:
Smooth GSAP-powered animations that add fluidity to interactions.
Heatmaps and live data graphics to visualize athletic performance in real-time.
Clear, action-oriented CTAs to drive conversions and early access sign-ups.
Webflow mobile development
Web design
Mobile Experience: Data in Your Pocket
On mobile, we ensured the platform remains fully responsive without losing its immersive quality.
All AI-powered insights — from shot speed to heatmap analytics — are presented in clean, easily navigable layouts, allowing athletes to access their performance stats anytime, anywhere.
Responsive design
The Result
“Our team and investors are extremely proud of the branding and website we built. It perfectly reflects the vision and positioning we aimed for.”
— Gabriel Samanez CEO of TrackIt
We helped TrackIt build a unified digital experience that empowers athletes through real-time data visualization, while positioning the brand at the forefront of AI-powered sports analytics.
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Posted May 27, 2025
Complete brand and platform for AI-powered sports analytics, driving real-time data visualization for athletes and coaches.
