Built with Webflow
Transforming AAE’s Operations with a Scalable Brand & Website
Nacho Seoane
Project Overview
AAE sought to modernize its brand and digital presence, creating an accessible platform that translates complex environmental and sustainability topics into clear, engaging content while highlighting their extensive global project portfolio.
Industry
Environmental consulting
Approach
Organic, Harmonious, Clean
Brand Identity
We designed a visual identity that embodies AAE’s mission: sustainability, innovation, ethics, and global collaboration. The updated identity includes a refined logo, an expanded color palette, and a full set of custom iconography that brings clarity and consistency across their visual ecosystem.
The minimalist circular logo frames the “AAE” acronym, symbolizing clarity, precision, and global reach. The organic greens, deep blues, and nature-inspired textures create a visual language that resonates with their environmental values while remaining highly functional for both digital and print formats.
Brand identity
Logo Construction
The AAE logo was carefully built with precision grids and proportional balance, ensuring clarity and scalability across all formats. The circular frame encapsulates the AAE acronym, visually representing wholeness, structure, and their global reach within the environmental sector.
Logo design
Brand Book & Visual Guidelines
We created a complete brand book with detailed visual guidelines covering typography, iconography, grids, colors, and application rules. This ensures a unified and cohesive visual language across every brand touchpoint, from printed materials to digital platforms.
Brand book design
Brand design
Corporate Presentation System
Beyond the brand identity, we designed a flexible, component-based corporate presentation system in Figma. This system empowers AAE to build professional, on-brand decks for clients and stakeholders, while maintaining design consistency and ease of editing across multiple teams.
Corporate presentations components-based and easy to manage in Figma
Custom Iconography
We developed a fully custom icon library to visually represent AAE’s diverse working areas — from climate finance and adaptation to safeguards and indigenous communities. These icons help communicate complex consulting services in a simple, clear and accessible way.
Custom Iconography
Web Responsive design
Webflow Mobile Development
Optimized for mobile, the design ensures full accessibility on smaller devices, keeping content readable and interactions smooth while preserving the organic design elements that define AAE’s identity.
Webflow mobile development
Full Web Design System
We designed and developed a fully responsive Webflow platform, combining clean layouts with immersive visuals and subtle animations. The result is a highly functional site that balances clarity, engagement, and storytelling — perfectly aligned with AAE’s consulting philosophy.
Web design
Web Responsive design
Measurable Impact
Our collaboration with AAE delivered significant operational improvements:
70% reduction in time required to create new corporate presentations.
68% increase in website traffic after launching the new platform.
87% faster site performance and load times thanks to the new Webflow architecture.
Simplified content management, allowing AAE to publish new case studies and project articles significantly faster with the modular CMS system we designed.
Thank you Nacho, Matilde, and the entire team — it’s been amazing to finally see this live. The AAE website and Safeguards Hub was a real challenge, and we’re extremely happy with the result. Beyond the branding and website, the new platform completely transformed how we manage our presentations, how we connect with our global audience, and how efficiently we can operate. I’m sure we’ll keep building and growing on top of this foundation.
— Monika Bertzky Senior Manager and Head of Safeguards
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Posted May 27, 2025
We helped AAE streamline its operations with a fully scalable brand system, a highly-performant Webflow website, and a component-based presentation framework.
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