Partnering with NUBA and Lightbros, we were tasked to not only elevate Madrid’s luxury positioning but also create a digital ecosystem that could support its ambitious vision.

Through a combination of brand refinement, comprehensive design guidelines, and a highly functional Webflow site, we delivered a solution that allows institutions, partners, and travelers to seamlessly connect with Madrid’s exclusive experiences, while ensuring long-term scalability and brand consistency.

Luxury & Travel Experiences

Institutional, Elegant, Operational

In this phase, we created a comprehensive visual guideline document to align the design teams around the brand’s identity system. We defined type hierarchies, color usage, brand applications, logo rules, and key messaging to ensure every brand asset remained cohesive across digital and physical touchpoints. The visual system merges Madrid’s elegance with a sense of global sophistication.

For the launch event, we developed multiple brand assets that reflected the premium essence of the brand: custom packaging, printed materials, brochures, lanyards, and collateral assets that highlighted Madrid Unique Destination’s new positioning as a world-class reference for luxury experiences.

We designed environmental branding pieces for the public unveiling event, ensuring the venue embodied the values of exclusivity, luxury, and modernity. The banners and outdoor graphics blended perfectly with the architecture, enhancing the institutional authority while remaining visually approachable for the international audience.

The digital platform was fully developed in Webflow, translating the entire luxury positioning into a scalable, highly functional and visually elegant website.

We implemented a robust CMS system for experiences, partners, benefits, and media library, allowing the Madrid City Council and Lightbros to manage content easily while ensuring the site remained consistent and elevated across all sections.

We implemented a dedicated media library section, allowing registered users and partners to access exclusive digital assets, brand materials, and media content with one click — simplifying collaboration across institutions, tourism agencies, and global partners.

Fast internal content update speed thanks to the Webflow CMS system.

Highly scalable platform for both public and private content access, ensuring long-term operational efficiency.

Simplified brand governance across multiple teams and partners.

We craft strategic, high-conversion digital experiences that help brands grow with clarity and intention.

Let’s build your next chapter together.

👉 apogeo.studio

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