Email Copy | Weight Loss
Sarah Margesin
🎯 The Goal
The goal of this sequence is to turn subscribers who didn't purchase the high-ticket program for $4,999 into paying customers by offering them something at a lower cost.
🤓 My Process
First and foremost, I acknowledged the action they didn't take (buying the program) with empathy and understanding. I then tried to create curiosity by opening a loop in the first email. Since they had just gone through a whole sequence of sales emails, I didn't want to overwhelm them by pitching the low-ticket offer right away. This initial email gave them some room to breathe.
I then softly transitioned into another sales sequence using a conversational tone that made the emails easy to read and understand, positioning CTAs throughout the email copy.
Adding a limited-time discount to this email sequence added scarcity and made the offer more compelling.
Click below to read the first part of the sequence:
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Posted Sep 6, 2023
Strategically crafted a downsell email sequence to further increase the client's revenue by offering a complementary product.
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